BCB Merch Stand - Now Live

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Courtside just got closer for the British Championship Basketball community. The launch of our new Merch Stand marks an exciting step forward, and we are proud to open with Molten, the official ball partner of the Championship. This launch is not simply the addition of a store. It is a statement about who we are, who we play for, and how we continue to grow the sport across the United Kingdom.

For many fans and players, the ball is more than equipment. It is the start of connection. It is the sound of bounce on court. It is the shared rhythm of play that pulls a community together. Molten has long held a place in the game with products known for quality, consistency, and a true understanding of the sport. Bringing Molten into the Merch Stand means more than supplying items. It means providing a shared symbol for everyone who shows up for the British Championship Basketball community.

The Merch Stand launch is a celebration of access. Supporters, players, coaches, families, and young fans can now buy the same products they see on court. A basketball used in Championship play is now the same one being picked up by a ten-year-old in a community centre, or by a local league player training on a Tuesday night. That shared experience builds pride. It encourages development. It helps lift the sport from something people watch to something people live.

Community sits at the centre of everything the British Championship Basketball project aims to build. The sport has always been strongest where people gather. Local clubs. School gyms. Outdoor courts where late summer light stretches across the concrete and the sound of a bounce carries across a neighbourhood. This is where basketball grows. The Merch Stand offers fans a way to bring a piece of the Championship into these everyday spaces. It turns support into something tangible.

This launch also marks the beginning of something larger. Molten is the first release, but this is only the opening chapter. More partners, more drops, and more opportunities for fans to express their connection to the Championship are coming soon. The Merch Stand will not simply be a store. It will be a meeting point where basketball culture can grow. A place where fans can see themselves reflected in the products they choose and the identity they carry.

British Championship Basketball has always believed that the game is stronger when fans feel involved and valued. By offering quality products that hold meaning, we strengthen that bond. A ball purchased from the Merch Stand is more than merchandise. It is a call to take part. To show up to games. To share a post. To talk about the Championship with friends. To step onto a court and play.

We see this as the start of a new chapter in building a culture that feels proud, welcoming, and exciting. Basketball in the United Kingdom is growing. The passion is real. The players are rising. The crowds are louder. And now the community can carry a piece of the Championship with them, wherever they go.

Explore the first Molten release and be part of the journey. Courtside is closer than ever.