Introducing Aldermore Reading Rockets — Official Naming Rights Announcement

We’re excited to confirm a new multi-year naming-rights partnership with Aldermore. From this season, our team will proudly compete as Aldermore Reading Rockets. The partnership deepens our shared commitment to basketball and to the communities we serve.

At a glance

• Official naming-rights partnership (multi-year)
• Team name: Aldermore Reading Rockets
• Shared focus on community, people and development
• More updates and community initiatives to follow